BookBoost
Multi-channel CRM & unified inbox
BookBoost is a Swedish hospitality CRM platform with unified inbox and built-in Customer Data Platform (CDP). Delivers up to 8x increase in conversions, serving hotels with automated workflows, guest app, and comprehensive multi-channel communication management.
About the Founders
Founded by Daan De Bruijn and Willem Rabsztyn in Malmö. The team combines expertise in hotel operations, data analytics, and marketing automation to deliver comprehensive CRM solutions with backgrounds in hospitality technology and customer relationship management.
What Makes BookBoost Unique
50% reduction in repetitive calls
Significantly decrease front desk workload by automating routine guest inquiries and requests
11% improvement in review scores
Measurable guest satisfaction enhancement achieved within just 2 months of implementation
Direct upselling through messaging
Built-in revenue generation with automated upselling campaigns and guest engagement tools
Modern communication platform
Comprehensive CRM integration with unified inbox and multi-channel guest communication management
Sample ROI calculation
Based on a 100-room hotel with €120 average rate and 75% occupancy:
Performance Overview
BookBoost scored across 7 key dimensions important for hotel communication tools:
Editor's Review
BookBoost excels as a comprehensive CRM platform with WhatsApp integration, boasting compatibility with 80+ PMS systems. The platform delivers 8x higher conversion rates than email-only CRMs through multi-channel messaging capabilities.
Key Strengths
- 80+ PMS integrations
- 8x higher conversion than email CRM
- Multi-channel communication (email, SMS, WhatsApp)
- Strong European market presence
- Comprehensive guest data platform
- Open API architecture
Considerations
- Complex setup for smaller properties
- Steep learning curve
- Limited WhatsApp-specific features
- Focus more on CRM than pure messaging
Editor's Verdict
BookBoost is perfect for medium to large European hotels seeking a complete CRM solution with WhatsApp capabilities. Best for properties prioritizing guest data management and multi-channel marketing.
Detailed features
Messaging
Integration
Analytics
Compliance
Integrations & Compatibility
BookBoost integrates with 8 platforms and services
Property Management Systems
(2)Core hotel management systems
Clock PMS+
Hotel management system
80+ PMS Systems
Comprehensive PMS integration library
Communication Channels
(4)Guest communication channels and messaging platforms
WhatsApp Business
PopularWhatsApp Business API for messaging
Email communication channel
SMS
PopularSMS text messaging
Website Chat Widget
PopularEmbedded chat interface on website (separate from WhatsApp)
Other Integrations
(2)Additional tools and services
REST API
PopularDirect API integration
Webhooks
PopularReal-time event notifications
Integration Methods
Available Methods:
- REST API for custom integrations
- Webhooks for real-time events
- Direct PMS integrations
Support & Documentation:
- Technical documentation available
- Integration support team
- Secure data transfer protocols
User reviews
Great improvement in guest satisfaction
With Bookboost, we have seen a great improvement in guest satisfaction. Bookboost has helped us to deduct 50% repetitive phone calls while improving the score of guest review by over 11% in only two months!
- • Significant guest satisfaction improvement
- • 50% reduction in repetitive calls
- • 11% improvement in review scores
- • Fast measurable results
- • Complex initial setup
- • No built-in AI features
Modern and excellent communication platform
Bookboost is offering us a very modern and excellent way to communicate between the digital nomads and our Hotel Brand! It is fast, safe and easy.
- • Modern communication platform
- • Fast and efficient
- • Safe and secure
- • Easy to use interface
- • Learning curve for advanced features
- • Pricing can add up for multiple properties
Quick stats
Summary
- • 55% increase in direct bookings
- • 70+ PMS integrations
- • 300+ guest data fields
- • Strong automation workflows
- • Complex initial setup process
- • Higher pricing tiers
- • Learning curve for staff
- • Some products below category average
- • Data gets shipped to US (OpenAI servers)
Best for
Hotels with 25+ rooms seeking CRM integration
Setup requirements
⚙️ Self-setup required - Facebook Business account and phone verification needed
- PMS integration
- Staff training
- Data migration
- Channel setup
- Facebook Business Account verification
- Verified phone number for WhatsApp Business